You need to be saved from slavery and from the unhappy results of that slavery. Everyone who sins is a slave to sin, and everyone sins.  No one reaches the high calling that God has planned for them except through Jesus Christ. The result of sin is death. There is the first death and the second death, commonly called hell. That's what you need to be saved from.  And you need to be saved to your high calling, your destiny, your fulfillment in Christ Jesus.

Don't miss out now.

God created a perfect world. Adam and Eve obeyed Satan instead of God and became slaves to Satan and to sin. People became so evil that God decided to destroy the earth with a flood, and only seven people and enough animals to re-populate the earth were saved alive on a giant boat, which Noah built over the period of about 100 years. From there, populations of animals and people grew, and, though people tried to do what is right, they could not because they had inherited slavery from their common ancestors, Adam and Eve. At the tower of Babel, God confused the speech of the people and the people scattered, which would account for the unique characteristics of various people groups today, while there is only one race--the human race.

All the misery and pain that has ever existed is there because of slavery to Satan. Right from the beginning, God had a plan to save us from that slavery. That plan would require the ultimate sacrifice on God's part. If there were any other way, God would have provided it.

So God sent His only unique Son, Jesus, the second person of the God-head, to die for your sins and for my sins. This is the way that God personally paid the price for us. All He asks is that you receive what He did. It's a wonderful salvation and a wonderful way.

We need to be born again because the nature that we were born with naturally is sold into service to Satan. This happened in the Garden of Eden (yes, there really was a Garden of Eden, and God really did Create everything in six days, and all of this fits perfectly with all that can be observed scientifically.).  God has a plan. We are born again simply by believing in Jesus as our Lord and Savior.  Here are some Scriptures:

John 3:3 Jesus answered and said to him, Verily, verily, I say to thee, Except a man be born again, he cannot see the kingdom of God.

John 3:7 Marvel not that I said to thee, Ye must be born again.

1 Peter 1:23 Being born again, not of corruptible seed, but of incorruptible, by the word of God, which liveth and abideth for ever.

More about being born again, here: http://www.seekfind.net/God_Made_A_Way_The_Name_Of_Gods_Way_Is_Jesus.html

Some people enjoy being a slave of Satan.  They believe the lies of Satan and seek the pleasures and joys that Satan promises them through their own flesh and through the culture.  That is the exact reason that some people claim to not believe in God.  They are willingly ignorant and refuse to acknowledge God.  They know, intuitively, that the relationship is that of submission to authority.  
 
The true deception of the age is the illusion of freedom.  There is no such thing.  Freedom from God is slavery to Satan.  
 
On the positive side, God is love.  There is no love without God.  There are many counterfeits to love, but if you have ever experienced true love, you have touched God.  God created us to be constantly filled and led by His love.  This is the only place of fulfillment.  The rest of what we call existence is a vapor.  
 
For those who have come to God to know God by the one method that God has provided, belief in Jesus as Savior from slavery to Satan, this is written: "The love of God has been poured out through our hearts through the Holy Spirit that hath been given to us.  That's a bit different from religious forms, isn't it?