God provided a way of salvation, and He is looking for those who will accept it. He is looking for those who will not reject Him. Those who reject God's salvation are rejecting a wonderful gift. They are exhibiting the ultimate in rebellion against God. There is no way to sugar-coat this situation. Those who reject Jesus are rejecting God and are condemned already.

If you reject Jesus, you are rejecting God.

John 12:48
John 3:18